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Report on Improving Innovation Activities

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The purpose of this report is to explore how an organisation can improve its innovation potential.  You are required to conduct research into a named organisation which should include a completed audit questionnaire of the existing activities in the company using Bessant’s Innovation Fitness Test model.

In the Report, you should identify where and how the organisation can improve its innovative activities, focusing on areas where there are gaps and there are areas for potential improvement i.e. where the organisation does not currently achieve the ideal or highest score for each dimension.

Your Report should include:

  • Types of initiatives and activities that the organisation should consider to improve its innovation-related activities in the different dimensions (as appropriate): Strategy; Linkages; Innovative Organization; Learning; Processes
  • Evidence for the usefulness and impacts of these types of activities (references from studies/literature
  • Interesting and appropriate examples – organisations that have adopted these practices
  • An understanding of the context of the organisation – its industry.

Preparation and submission

  • Literature should be sourced from a range of journal articles and textbooks. 
  • Referencing will be the Harvard system as per University regulations.
  • The assessment must be submitted electronically via ‘Turnitin’ (deadline will be provided by tutor) Please see your scheme guidance notes on the use of Turnitin.
  • Please note that tutors will not be able to pre-assess draft assessments. 
  • Include a title page with the module title and module code, assignment question and your student number.
  • The word count for the assessment is 3,000 words, +/- 10%.  This word count includes any appendices (which you should not need to any extent) but excludes the words in the reference list. 
  • The University’s late submission policy will be adhered to, so you may submit up to 5 working days after the due date; however, the grade will be capped at 40 (submissions after this time will be awarded zero). If there are circumstances preventing you from submitting your assignment you should contact the Advice Zone and they will advise you of the extenuating circumstances procedure. You may make multiple submissions to Turnitin, but please be aware it takes 24 hours to overwrite the previous submission; you must therefore ensure you leave enough time to submit the final version of your work.
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