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Mobile Marketing And Purchasing Assignment

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Mobile marketing and purchase delivery is the fastest mode of growth in today’s business and consumer landscape.

In an article by Justin Smith (2021), noted the following (


The Most Important eCommerce Mobile Stats Include The Following:

● 77% of American's own a Smartphone

● Over 230 million U.S. consumers own Smartphones

● Around 100 million U.S. consumers own tablets

● 79% of Smartphone users have made a purchase online using their mobile device in the

last six months

● Almost 40% of all eCommerce purchases during the 2018 holiday season were made

on a Smartphone.

● eCommerce dollars now comprise 10% of ALL retail revenue

● 80% of shoppers used a mobile phone inside of a physical store to either look up

product reviews, compare prices, or find alternative store locations

● An estimated 10 billion mobile connected devices are currently in use

In a 3-5 page paper, 7 th edition APA formatted paper (with at least six [6] peer-reviewed

sources), for your chosen company:

● Describe how your chosen company will approach its mobile marketing strategy.

● Define, describe, and distinguish between social first, audience first, and omnichannel marketing


● Then, describe how each might be employed with your chosen company.

My first choice is TOYOTA as a company. OR if you have any options.

– 3-5 pages

– 7th edition APA formatted

– six peer reviewed article

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