BSBMKG501

Activities

Complete the following activities individually or in a group (as applicable to the specific activity and the assessment environment).

Where applicable, a signed observation by either an approved third party or the assessor will need to be included in these activities as proof of completion.

Activity 1A

Estimated Time	20 Minutes
Objective	To provide you with an opportunity to analyse information on market and business needs to identify marketing opportunities.
	Give eight examples of market and business needs that should be taken into account in relation to marketing opportunities.

Activity 1A checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 1B

Estimated Time	45 Minutes
Objective	To provide you with an opportunity to research potential new markets and assess opportunities to enter, shape or influence each market, and the likely contribution to the business.
	Identify three types of primary research sources and three types of secondary research sources that company might use  for information. What are the five forces of Porter’s analysis and how do they relate to Alex’s decision regarding expansion into the new gaming sectors?

Activity 1B checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 1C

Estimated Time	45 Minutes
Objective	To provide you with an opportunity to explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities.
	Describe the process that Peter should follow for the exploration of the entrepreneurial/innovative approaches and creative ideas for their potential business application. Outline the use of the pass-fail method and evaluation matrix to identify the relative merits of the approaches and ideas. Detail the appropriate means of establishing relative levels of viability.

Activity 1C checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 2A

Estimated Time	25 Minutes
Objective	To provide you with an opportunity to identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities.
	Provide three examples of business objectives which should be considered in relation to any marketing opportunities that are identified.   Provide three examples of business capabilities which should be considered in relation to any marketing opportunities that are identified.

Activity 2A checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 2B

Estimated Time	30 Minutes
Objective	To provide you with an opportunity to evaluate each opportunity to determine its impact on current business and customer base.
	What are the two key factors that need to be considered when evaluating marketing approaches?   Identify two advantages and two disadvantages associated with each of the following marketing approaches:   Global Online Product or promotion adaptation.

Activity 2B checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 2C

Estimated Time	20 Minutes
Objective	To provide you with an opportunity to use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity.
	Identify three external factors which may have a bearing on the viability of marketing opportunities.   Identify three benefits which may have a bearing on the viability of marketing opportunities.

Activity 2C checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 2D

Estimated Time	30 Minutes
Objective	To provide you with an opportunity to determine probable return on investment and potential competitors.
	Give four examples of costs that may be taken into consideration when determining the probable ROI of marketing strategies.   Identify four types of potential new competitors.

Activity 2D checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 2E

Estimated Time	20 Minutes
Objective	To provide you with an opportunity to describe and rank marketing opportunities on their viability, and likely contribution to the business.
	Identify three factors that may have a bearing on the viability of marketing opportunities.   Identify four ways in which the implementation of marketing strategies may positively impact a business.

Activity 2E checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 3A

Estimated Time	25 Minutes
Objective	To provide you with an opportunity to identify and document changes needed to current operations to take advantage of viable marketing opportunities.
	Give five examples of changes that might be made to business operations in order to take advantage of the viable marketing opportunities that have been established.

Activity 3A checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 3B

Estimated Time	15 Minutes
Objective	To provide you with an opportunity to ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers.
	Give five examples of organisational requirements which relate to standards of customer service.

Activity 3B checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 3C

Estimated Time	15 Minutes
Objective	To provide you with an opportunity to estimate resource requirements for changed operations.
	Give five examples of additional resources that may be required as a result of changing business operations.

Activity 3C checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 3D

Estimated Time	25 Minutes
Objective	To provide you with an opportunity to determine and communicate viability of making changes to current operations to key stakeholders.
	Give five examples of key stakeholders who should be informed of operational changes.   Identify four formal communication methods which may be used to update key stakeholders on operational changes.

Activity 3D checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Activity 3E

Estimated Time	25 Minutes
Objective	To provide you with an opportunity to document newly identified marketing opportunities and required changes.
	Specify eight principles of effective written communication which should be applied when developing your business documentation.

Activity 3E checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Summative Assessments

The summative assessments are the major activities designed to assess your skills, knowledge and performance, as required to show competency in this unit. These activities should be completed after finishing the Learner Guide. You should complete these as stated below and as instructed by your trainer/assessor.

Skills, knowledge and performance may be termed as:

• Skills – skill requirements, required skills, essential skills, foundation skills
• Knowledge – knowledge requirements, required knowledge, essential knowledge, knowledge evidence
• Performance – evidence requirements, critical aspects of assessment, performance evidence.

Section A: Skills Activity

The Skills Activity is designed to be a series of demonstrative tasks that should be assessed by observation (by the assessor or third party, depending on the circumstances).

It will demonstrate all of the skills required for this unit of competency – your assessor will provide further instructions to you, if necessary.

Section B: Knowledge Activity (Q & A)

The Knowledge Activity is designed to be a verbal questionnaire where the assessor asks you a series of questions to confirm your competency for all of the required knowledge in the unit of competency.

Section C: Performance Activity

The Performance Activity is designed to be a practical activity performed either in the workplace or a simulated environment. You should demonstrate the required practical tasks for the unit of competency and be observed by the assessor and/or third party, as applicable to the situation. If the third party is required to observe you, you will need to make the required arrangements with them.

If necessary for the activities, you should attached completed written answers, portfolios or any evidence of competency to this workbook.

Section A: Skills Activity

Objective: To provide you with an opportunity to show you have the required skills for this unit.

Where applicable, a signed observation by either an approved third party or the assessor will need to be included in these activities as proof of completion.

This activity will enable you to demonstrate the following skills:

• Reading
• Writing
• Oral Communication
• Numeracy
• Navigate the world of work
• Interact with others
• Get the work done.

Answer the activity in as much detail as possible, considering your organisational requirements.

1. This is an ongoing practical activity that will require you to identify and evaluate at least three marketing opportunities for your business. You should access and investigate a range of sources for relevant information about each of the opportunities. It will be necessary to assess the opportunities against set organisational criteria. You will also be expected to make relevant calculations and discuss the merits of the opportunities with key stakeholders.

After carrying out a thorough evaluation, you will need to identify and document changes needed to current operations and communicate viability of making changes to current operations to key stakeholders. You should meet organisational standards relating to writing and oral communication.

This activity will need to be observed, and a signed record of this observation (completed by the assessor or third party) should be uploaded in your answer. It should detail what was done, when it was done, the time it was completed in, the completed actions and the overall outcome of the tasks.

Summative Assessments: Section A checklist

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the summative assessment. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Section B: Knowledge Activity (Q & A)

Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

The answers to the following questions will enable you to demonstrate your knowledge of:

• Outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
• Describe organisational marketing plan, structure, products and services
• Explain principles of marketing and marketing mix
• Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

Answer each question in as much detail as possible, considering your organisational requirements for each one.

1. Can you provide four examples of anti-discrimination laws with should be complied with when carrying out marketing research and implementing campaigns?

• Can you identify four legal and ethical requirements that affect market research?

• Can you identify three details that should be included in a marketing plan?

• What do the four P’s of marketing relate to?

• Which calculation should be used in order to identify the ROI of marketing campaigns?

Summative Assessments: Section B checklist

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the summative assessment. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Learner’s name
Assessor’s name
Unit of Competence (Code and Title)
Date(s) of assessment
Has the activity been answered and performed fully, as required to assess the competency of the learner?	Yes         No     (Please circle)
Has sufficient evidence and information been provided by the learner for the activity?	Yes         No     (Please circle)
Comments
Provide your comments here:
The learner’s performance was:	Not yet satisfactory	Satisfactory
If not yet satisfactory, date for reassessment:
Feedback to learner:
Learner’s signature
Assessor’s signature

Section C: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

Where applicable, a signed observation by either an approved third party or the assessor will need to be included in these activities as proof of completion.

This activity will enable you to demonstrate the following performance evidence:

• Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives
• Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities.

Answer the activity in as much detail as possible, considering your organisational requirements.

1. This activity will require you to identify and evaluate at least three marketing opportunities in addition to those that were identified during the skills-based activity. You should conduct an analysis to find out whether these opportunities fit with organisational goals and capabilities. It will also be necessary to document how current business operations need to be modified, and list resources required, to take advantage of the newly identified and evaluated opportunities.

This activity will need to be observed, and a signed record of this observation (completed by the assessor or third party) should be uploaded in your answer. It should detail what was done, when it was done, the time it was completed in, the completed actions and the overall outcome of the tasks.