INSTRUCTIONS
The purpose of this project is to gain an understanding of the difference between high-content and low-context cultures and how these differences influence business communication via websites.
· Step 1: Choose a firm.
Select an international firm that conducts business in – and has a website for – both a North American country (low-context culture) and a high-context culture.
· Step 2: Read “Intercultural Communication on Web sites:
A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures” by Elizabeth Wurtz.
You cannot succeed on this project without reading and understanding this article.
· Step 3: Complete the worksheet on the next page. Cite your source(s) both within your responses to the questions and in the References section. Use APA Style. Minimum: 3 references, including the prescribed academic article.
· Step 4: Submit your work in the related assignment folder. Next, copy and paste your response into a Module 4 Discussion Board post template (see Discussion Board in D2L), making any necessary modifications to flow your work into that template.
MKT 3510 High- and Low-Context Cultures Project
Low-Context Culture Country:
High-Context Culture Country:
Name of International Firm:
Web address for low-context website:
Web address for high-context website:
Referencing at least three sources, including the scholarly article required for this assignment, identify and offer a research-based explanation for at least three key differences you observe between the high- and low-context versions of the company website. Insert screenshots as necessary to help us see the differences.
Key Difference 1:
Describe the observed difference:
[insert screenshot]
Research-based explanation, with numbered citations tied to References page:
Key Difference 2:
Describe the observed difference:
[insert screenshot]
Research-based explanation, with numbered citations tied to References page:
Key Difference 3:
Describe the observed difference:
[insert screenshot]
Research-based explanation, with numbered citations tied to References page