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Deployment Plan Signature Assignment

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  1. This week you will finalize your presentation by designing a deployment plan to promote your innovation project to the Executive Team of your organization.

    Create a 10- to 15-slide presentation to add to your Week 5 individual assignment.

    Prepare an Introduction or Executive Summary.

    Develop a deployment strategy and schedule for introducing the innovation project to the market.

    Determine key go-to-market considerations, which may include plans for:

    1. Advertising
    1. Marketing
    1. Sales channels/distribution
    1. Communications or promotion
    1. Estimate the cost and analysis for:
    1. Development or manufacturing
    1. Delivery
    1. Infrastructure and product support
    1. Estimate high-level financial considerations, including the potential size of the market for the company and profitability.

      Justify the innovation investment.

      Determine alternative investments or a non-investment (what if the executive team disapproves the project?).

      Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).

      Conclude with a recommendation or call-to-action statement.

      Submit your assignment, the entire presentation that includes what you built in Week
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